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Basic Attention Token (BAT) is an open-source, decentralized ad exchange platform built on Ethereum platform. Basic Attention Token held an init...

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BAT Roadmap 2.0

Capitalizing on our user base and the success we have had with BAT adoption, we intend to make crypto and decentralized finance (DeFi) accessible and usable for everyone through the following efforts. The post BAT Roadmap 2.0 first appeared on Basic Attention Token....

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Brave Introduces Support for NFT Purchases on the Brave Swag Store, Powered by Origin

We are excited to introduce support for NFT purchases on the Brave Swag Store. The new implementation allows customers to purchase Non-Fungible Tokens (NFTs), such as limited-edition digital collectibles tokenized on the blockchain… The post Brave Introduces Support for NFT Purchases on the B...

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THEMIS RFC&C Update

A month ago we announced an RFC&C for the THEMIS protocol which is meant to progressively decentralize the Brave/BAT Ads infrastructure, while providing users and advertisers with the ability to verify that the protocol is properly computing user rewards. The post THEMIS RFC&C Update first appea...

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State of the BAT

Brave launched the Basic Attention Token (BAT) in May 2017 with the aim of realizing the vision executing on the mission of the Basic Attention Token white paper. The post State of the BAT first appeared on Basic Attention Token....

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Brave/BAT Ads and THEMIS

Brave Research presents THEMIS, a private-by-design ad platform that makes a significant step towards decentralizing the ad ecosystem. The post Brave/BAT Ads and THEMIS first appeared on Basic Attention Token....

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Travala.com Launches Marketing Campaign via Privacy-Preserving Brave Ads

Travala.com and Brave Software announced a global ad campaign that promotes Travala.com via privacy-preserving Brave Ads. The post Travala.com Launches Marketing Campaign via Privacy-Preserving Brave Ads first appeared on Basic Attention Token....

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Brave and NYIAX Announce Partnership Utilizing Blockchain and Privacy to Connect Advertisers and Consumers

Brave Software and NYIAX today announced a partnership that will enable advertisers to connect with consumers in a way that prioritizes personal choice and respects new privacy legislation. The post Brave and NYIAX Announce Partnership Utilizing Blockchain and Privacy to Connect Advertisers and Cons...

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THEMIS: Towards a Decentralized Ad Platform with Reporting Integrity (Part 1)

Brave Research presents THEMIS, a private-by-design ad platform that makes a significant step towards decentralizing the ad ecosystem. The post THEMIS: Towards a Decentralized Ad Platform with Reporting Integrity (Part 1) first appeared on Basic Attention Token....

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Mjolnir: Tooling for BAT Apollo

Mjolnir is a tool for easily deploying and benchmarking Permissioned Ethereum Blockchain implementations. The post Mjolnir: Tooling for BAT Apollo first appeared on Basic Attention Token....

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Token Economics: Considering “Token Velocity”